A while back we saw a great article about how service providers must play the game: “Differentiate or Die.” It really got us thinking. It’s our job as the marketing “gurus” to make sure the Enterhost message is told in a tangible and unique way so our current and potential clients really grasp who we are and what we do. We are not in a well-known industry such as law or medicine where when people ask us what we do we have a user-friendly response. We’ve learned that our elevator speeches can require at least 50+ floors of ride time before they get what we do. It makes it really difficult when you have to not only explain the industry, but what separates you from the pack.

We hear these from our current and potential clients daily. “I want this device to talk to this and that to connect to that. I want it to work everywhere. And I want it cheap.”  Businesses constantly approach us wanting to use the cloud, whose surrounding hype has positioned it as a quick, easy, cure-all solution that allows you to access your data from any device.  However, the cloud is not a silver bullet for every business’ IT woes.  Any IT solution needs to be customized for your specific business needs and properly implemented by an industry expert.

The most difficult barrier we face is convincing people what separates one hosting company from another or what the cloud really means because it has been blurred by the media. There is also the stipulation of “outsourcing” anything. It’s become a common and often negative word. But once we get passed all that and we are left with the question, “Why Enterhost?” we find that we have a lot to say. Here are just a few.

1. Top-notch team. We don’t just hire any ole tech, we hire support staff with 4-year college degrees and extensive certifications. We hire sales professionals to handle sales, marketing professionals to handle marketing and seasoned accounting professionals to handle our finances. We don’t do what a lot of hosting companies do which is slotting IT people into various positions around the company. A physician’s office wouldn’t hire a doctor to handle their marketing.
2. Extensive capabilities all under one roof. We have our own 20,000 square foot data center to handle all of your hosting needs.
3. We don’t look at ourselves like “outsourced IT.” We immerse ourselves into your business so much that we become an extension of your team.
4. Exceptional, professional customer service. Our attention to detail really sets us apart from our competition. We know this because we hear positive feedback constantly from our clients.
5. Constant communication with our clients and always striving to bring them the latest and greatest technological advancements. Enterhost is breaking barriers with Microsoft Lync in addition to finding new ways to communicate with clients and potential customers. Fortunately, we got a head start by hiring a full-time marketing staff, but we continue to be active through blogging, social media, Facebook, LinkedIn, and Google+.

Ultimately, we understand how critical our client’s operations are, no matter how many employees they have. This respect for their business operations in addition to our attention to detail is what sets Enterhost apart and keeps our clients happy. And we know that in an industry where you have to “Differentiate or Die,” we aren’t going anywhere.