Did you know? The Internet is the fastest-growing communications tool ever. It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just 4 years.
One of the reasons the Internet has grown so much is because of the amount of people joining social networking sites.
According to Comscore, people spent 6.7 billion hours on social networks in October 2011. Social networking sites compromise 82 percent of all website traffic, equaling about 1.2 billion users around the world.
Other interesting facts pulled from the article:
- Time spent on social networks has more than tripled in the last few years
- Social Networking accounts for 19 percent of all time spent online
- Nearly 1 in every 5 minutes spent online is now spent on social networking sites
Pinterest is an interesting social site to follow, quickly catching up to the major sites (Facebook, Twitter and YouTube) with the most unique visitors per month.
If your business is not already on these social media sites, consider the potential in reaching your target audience. You want to be where your audience is, having the conversations they are searching for. It’s a great way to engage potential new customers as well as interacting with current customers.