Growth of social networking sites

Did you know? The Internet is the fastest-growing communications tool ever. It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just 4 years.

One of the reasons the Internet has grown so much is because of the amount of people joining social networking sites.

According to Comscore, people spent 6.7 billion hours on social networks in October 2011. Social networking sites compromise 82 percent of all website traffic, equaling about 1.2 billion users around the world.

Other interesting facts pulled from the article:

  • Time spent on social networks has more than tripled in the last few years
  • Social Networking accounts for 19 percent of all time spent online
  • Nearly 1 in every 5 minutes spent online is now spent on social networking sites

Pinterest is an interesting social site to follow, quickly catching up to the major sites (Facebook, Twitter and YouTube) with the most unique visitors per month.

If your business is not already on these social media sites, consider the potential in reaching your target audience. You want to be where your audience is, having the conversations they are searching for. It’s a great way to engage potential new customers as well as interacting with current customers.

 

Get your geek on

Today is a great day to be a geek because it’s Embrace your Geekness Day!

Are you a geek or do you know someone you would like to celebrate today?

A geek is an individual who is highly intelligent (brainy) and technically oriented. They are most often associated with the computer, and computer systems world. A geek is usually formal, studious and into his technical world, often to the exclusion of all else.

Geek is a very old work and is probably a variant of “geck,” a Low German/Dutch term that originates from 1511.

Some people view the term “Geek” with a negative connotation. But I think they’re just jealous.

If you’re not a geek, acknowledge one! If you are, celebrate! Geeks just wanna have fun!

Exchange Versus Google Apps

Today there are many email and messaging choices for businesses to choose from. At first glance, choosing a cheaper or free email service may have its appeals. If you’re debating between Microsoft® Exchange and Google Apps Premier Edition, hopefully this information will help you see the differences between the two products for the business world.

Google created an easy and free solution for email and has made it suitable for the workplace. Gmail Apps Sync for Microsoft Outlook allows you to use Outlook with Google Apps instead of Microsoft Exchange server. You can manage your email, contacts and calendar within the Microsoft Outlook interface. However, the Gmail Outlook connector does not support all of the Outlook features. Since they are not fully functional, you will have to go to the web client to do some things or some items will be dependent on your single install of Outlook.

Microsoft Exchange is definitely the more robust email option. Not only does Exchange have more features suitable for the workplace, but it also facilitates collaborative employee correspondence. These are a few features that will be missing with Google:

  • Calendar sharing is limited with Gmail; attachments are stripped from appointments, so information could go missing
  • Gmail users cannot use permissions and delegation to share mail or contact folder
  • With Gmail, users can’t delegate permissions and access to others, such as administrative assistants

Security is also a prime concern for any business, and Microsoft has its advantages over Gmail in this area. Microsoft provides SSL by default, while Google SSL support varies by service. Encrypted mail is also included with Outlook, but it is an extra fee with Gmail. Google does not support Information Rights Management, which allows users to specify access to documents, workbooks, and presentations, to prevent sensitive information from being printed, forwarded, or copied by unauthorized people.

Additionally, Google does not provide the technical support that Hosted Exchange has for its customers. It also cannot provide Microsoft Office software, which is a common tool necessary to any business. Choosing to work with a Microsoft Partner will provide even more personalized support catered towards your business. Someone like Enterhost works with clients to assess their current needs and develop a plan for moving forward.

Overall, Microsoft Exchange offers more benefits and services to its users because it allows on-the-go access and team productivity with calendar sharing capabilities and task delegations. If you need a better way to communicate with other employees, then Microsoft Exchange is a more robust solution for businesses. For more info, watch Microsoft’s Exchange Overview.